MKT 598: Social Media Marketing (G)
**This is a new course Fall 2017**
This course explores the growing popularity of using digital technologies to reach consumers. Through lecture, discussions, and case studies, students determine the best tactic and content to execute for social media marketing in peer-to- peer businesses. Topics discussed include leveraging content management, social media governance, analytics, and defining and measuring success through metrics.
MKT 561: Consumer Behavior (G)
This course provides an in-depth analysis of factors that affect purchase decisions and consumption in the marketplace. Topics covered include consumer behavior theory, attitude formation and value creation, the challenges of consumer protection, market research, and the influence of technology on consumer decision making. Students will learn how the elements of consumer behavior impact marketing strategy and decisions.
What students are saying...
"The final project actually applied all the concepts we had been learning in class and allowed us to be creative."
"I appreciated that she encouraged outside communication."
MKT 567: Integrated Marketing Communications (G)
This course provides students with an understanding of the role of integrated marketing communications in the overall marketing program and its contribution to marketing strategy. The tools of marketing communications include advertising, sales promotion, publicity, personal selling, public relations, trade shows, direct, and online marketing. Understanding the concepts and processes that organizations use in developing effective and synergistic marketing communications is useful for managers across functional disciplines. This course will also consider ethical issues of IMC.
What students are saying...
"Interactive, many opportunities to speak, teacher is inspiring."
"The final project actually applied all the concepts we had been learning in class & it allowed us to be creative"
"The activities in the course allowed me to experience using a tool I have actually been seeing as a requirement for jobs that I am applying to."