research

consumer behavior + experience

Focus is on the creation of value, loyalty, and an increased experience of consumers doing everyday consumption behaviors

marketing + entrepreneurship

Focus is on identity, engagement, and value as it relates to relationships formed between a consumers and small businesses and social ventures.

“It is my hope that my research becomes a valuable resource for consumers, policy makers, and marketing and sales managers, by providing practical implications that expand the knowledge of the subject matter and make consumer-industry exchanges thrive.”