Adrienne Hall-Phillips, PhD
The emergence of social media creates new opportunities for social ventures to foster consumer-social venture (C-SV) identification. The study posits that C-SV identification is driven by consumer engagement through social media sites and attractiveness of a social venture's identity.
I (heart) social ventures
The proliferation of social media usage has changed the way individuals express public discourse regarding social issues. Through the lens of connective action logic, this research seeks to explore the effects of offline events on connective action participation and interactions between communities.
#BoycottNFL
Coming soon...
I (heart) social ventures
#FashionRevolution
A conceptual framework that discusses the role of unclarity confusion surrounding expiration dates on the consumers’ path to purchasing perishable grocery products.
Expiration Dates
SMAL Research
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