I am an Associate Professor of Marketing in the Business School at Worcester Polytechnic Institute (WPI). I teach marketing courses at the undergraduate and graduate level. I'm a proud Aggie with a BS in Chemical Engineering from North Carolina A&T State University and a PhD in Consumer Behavior from Purdue University.
I strive to facilitate student access to tools that connect technology, consumer decision-making, social media, and everyday products, based solely around how we think & act as consumers.
My research focuses on consumers and technology, with special emphasis on social media and how the use of technology has changed the way consumers make decisions, interact, and thrive. Current projects include discovering how social media influences consumption in online and off-line environments.
Former product developer now immersed in student learning and creativity. Inspired by words, music, spirituality, and authenticity. Obsessed with travel, all things tech, pens, notebooks, and plants.