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Adrienne Hall-Phillips, PhD

SMAL Projects

This study explores how Gen Z and Gen Alpha respond to “brain rot” visuals—fast-paced, stimulating backgrounds often seen on TikTok and Instagram Reels—when used in short-form educational videos.

Brainrot

Social media, specifically short-form video platforms, have created new information environments that offer users an unprecedented range of sources and personalized content. This study investigates how users interact with this form of new information overload, specifically financial advice content, to assess its credibility.

Financial Advice Overload

Researching how AI tools and techniques can be integrated into existing technologies to address Sustainable Development Goal #2: No Hunger. Project will explore the factors and systems that influence the food supply chain, by analyzing the flow of information within the chain and identify ways to enhance efficiency & sustainability.

Zero Hunger

In an era where artificial intelligence (AI) is transforming industries, the rise of deepfakes and data manipulation has introduced unprecedented risks, particularly in the realm of economic fraud. This study delves into how AI-generated synthetic media and falsified data are being exploited to perpetrate sophisticated scams, from identity theft to market manipulation.

AI Fraud

This study explores the evolution of the Palestinian Lives Matter movement, with a focus on the surge of events following October 7, 2023. This research sheds light on the complexities of navigating false information in the digital age and how AI shapes narratives surrounding crucial global events.

#PalestinianLivesMatter

This study aims to understand how individuals belonging to Queer community use social media to seek out help while addressing their mental health challenges. As well as the effectiveness of these approaches. 

#QueerHealth

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