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Adrienne Hall-Phillips, PhD

About SMAL

Privacy Policy

Welcome to the Social Media Analytics Lab (SMAL) website at Worcester Polytechnic Institute (WPI). Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website.

  • Information We Collect

When you visit our website, we may collect the following types of information:

  1. Personal Information: This includes your name, email address, and any other information you provide when you contact us or sign up for newsletters.

  2. Non-Personal Information: This includes data about your use of our website, such as your IP address, browser type, and pages visited. This information is collected through cookies and similar technologies.


How We Use Your Information
We use the information we collect to:

  • Communicate with You: Respond to your inquiries and send you updates about our lab and research.

  • Improve Our Website: Analyze website usage to enhance user experience and functionality.

  • Conduct Research: Use aggregated and anonymized data to support our research in social media analytics.

Sharing Your Information
We do not sell, trade, or otherwise transfer your personal information to outside parties. However, we may share your information with trusted third parties who assist us in operating our website, conducting our research, or providing services to you, as long as these parties agree to keep this information confidential.
Protecting Your Information
We implement various security measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
Your Choices
You have the following choices regarding your personal information:

  • Access and Correction: You can request access to or correction of your personal information by contacting us.

  • Opt-Out: You can opt out of receiving communications from us at any time by following the unsubscribe instructions in our emails or contacting us directly.

  • Cookie Settings: You can manage your cookie preferences through your browser settings.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Social Media Analytics Lab (SMAL)
Business School, Worcester Polytechnic Institute (WPI)
Email: smal@wpi.edu
Thank you for visiting our website and for your interest in our research.

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