Adrienne Hall-Phillips, PhD
Research
It is my hope that my research becomes a valuable resource for consumers, policy makers, and marketing and sales managers,
by providing practical implications that expand the knowledge of the subject matter and make consumer-industry exchanges thrive.
Click here for a full listing of publications available on Google Scholar.
This study explores how Gen Z and Gen Alpha respond to “brain rot” visuals—fast-paced, stimulating backgrounds often seen on TikTok and Instagram Reels—when used in short-form educational videos.
This study explores how Gen Z and Gen Alpha respond to “brain rot” visuals—fast-paced, stimulating backgrounds often seen on TikTok and Instagram Reels—when used in short-form educational videos.
This study explores how Gen Z and Gen Alpha respond to “brain rot” visuals—fast-paced, stimulating backgrounds often seen on TikTok and Instagram Reels—when used in short-form educational videos.
This study explores how Gen Z and Gen Alpha respond to “brain rot” visuals—fast-paced, stimulating backgrounds often seen on TikTok and Instagram Reels—when used in short-form educational videos.
Brainrot
Brainrot
Brainrot
Brainrot
Brainrot